Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Jesse is the director of digital with common cause a public interest citizen lobby. Department of homeland security and provides potential extension of employment opportunities in the u. Our ms in digital social media program qualifies as a stemdesignated degree program by the u. Games and culture comparative media studieswriting mit. All required reading for our class will be either online or a pdf i will distribute to you. This course is organized around the broad question of what journalists should know about the way digital media are reshaping society. Digital media is a course designed to educate students on the everchanging digital world, as well as to provide handson experience with industry standard software and equipment. In this project you are asked to 1 diagnose social media problems and propose. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Any person who has completed five years of secondary education or its equivalent should normally be able to pursue the course of study defined by the syllabus. Describe how companies use social media to engage consumers and create brand awareness. The digital marketing institute is the worlds leading professional institute in the field of digital marketing.
Syllabus digital marketing catalogue number isse 2018. Understand the various methodological approaches that can be used to study social. Catalogue number isse 2018 3 status of the course compulsoryelective elective, organized within isse 2018 aims of the. Emphasis will be placed on effective use of tools for interactive multimedia production including storyboarding, visual development, project management, digital citizenship, and web processes. It identifies essential knowledge, understanding, skills, values and attitudes. You will describe a social media campaigns key elements and its distribution strategy. Building on the elements of the first part, your group will specify the goal for a campaign targeting the audited persona. In this class you will build a blog as a means of communicating and presenting your work to a wide audience. This course examines the social, cultural, economic, and political aspects of digital games. Each student is required to actively participate in a group project, hand.
The photographic and digital media years 710 syllabus assigns value to the development of students intellectual, artistic and practical autonomy, critical judgement and reflective actions in making and interpreting photographic and digital media works. Research in the interface of digital media, culture, education and youth authors. Welcome to digital media literacy, a 12module hybrid handson introductory course comprised of video lectures, tutorials, assignments, readings, quizzes and discussion forums that we will use to help you learn the essential concepts, techniques, and skills to acquire the communications and life skills necessary for full participation in our. Published on 10 july 2019 by misu admin 4 downloads.
Digital media syllabus rationale the digital media area of study encompasses all the domains of learning, namely, cognitive, affective and psychomotor. The subject content is grouped into three broad areas of study. Assignment on allocating funds to various different online advertising platforms creating banner ads using tools. A digital media specialist for over 10 years, ross kallen created the rancho bernardo high school digital media arts program and was recently honored by the national academy of television arts and sciences with five national student television. Tests will be given over the period of the course to prepare for the post assessment final exam and for preparation of the final portfolio. Understand the history of computing, digital media, and the internet, along with the implications of that history and how it is told. Your deliverables are a 810 page report and a 10 minute presentation. Cambridge international as and a level digital media and. To answer this question, it provides a series of foundational. The caribbean examinations council offers three types of certification. Open sourced college course syllabus for teaching digital marketing and web analytics for business students. Imed 1 introduction to digital media fall 2014 page 1 of 9 course syllabus introduction to digital media imed 1 semester with course reference number crn fall 2014 crn 31551 instructor contact information phone number and email address russ armstrong 7. Fall%2012% unc hussman school of journalism and media. Photographic and digital media years 710 syllabus 6 in accordance with the k10 curriculum framework, the photographic and digital media years 710 syllabus takes into account the diverse needs of all students.
Reviewandfurtherdevelopwritingskillsapplicabletovirtuallyany. Digital marketing mkt 382 course syllabus class time mba, 05720. Digital media ii 7936 course syllabus career and technical education trade and industrial program of study structure of the course. Course syllabus introduction to digital media imed 1. This course will serve as a humanitiesbased introduction to digital media structures such as the digital archive and readingwriting software that fundamentally. Building on the elements of the first part, your group will specify the goal for a campaign targeting the audited persona in part a. This is a webbased textbook focusing on the theoretical underpinnings of social media management and. Working closely with expertpractitioners, the institute promotes best current practice, theory and applied skills in digital marketing for individuals and organisations. Solidarity after the internet a pdf will be emailed to you, please do not share. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform. San jose state university department of art and art history art 101, digital media art, section 01, spring 2020 course and contact information instructors. This course will serve as a humanitiesbased introduction to digital media structures such as the digital archive and readingwriting software that fundamentally affects what we ourselves are able to readwrite. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. Submissions should be submitted in powerpoint or pdf format.
Introduction to digital media idm is an intensive semesterlong course in which you will learn the technical and conceptual tools to understand the basics of digital media as well as begin to learn the language of the visual imagery. Digital media i syllabus rev090117 flagstaff unified school district. This syllabus in digital media will contribute to the development of the ideal caribbean person, by promoting and encouraging teamwork, collaboration, and the crosspollination of ideas among students of different ethnic backgrounds, cultures and points of view in the region. Thinking ecologically will allow us to understand digital media. Covering social media, technology and a networked world. Rich media ads pop ups and pop under ads contextual advertising in text ads in image ads in video ads in page ads what are payment modules.
Social media is an important marketing tool and students interested in the marketing field should be comfortable using social media. Apply multiple communication perspectives to make sense of social media adoption and use. Year one in digital media is an exploratory, projectbased learning environment offering students the opportunity to gain experience in the. Real marketing digital marketing channels creating initial digital marketing plan content management swot analysis. Cameras are available from 2nd floor wathena checkout for students use. Web media and digital publishing fields encompass a wide array of occupations. The field of study covers such topics as the theory and history of digital media, the impact of digital media on society, digital media business and entrepreneurial models. Analyze how social media has impacted marketing activities. Social media marketing organic social media is a powerful channel for marketers.
This syllabus is for learners who want to explore a range of processes and techniques in digital media. In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. Digital media ii syllabus flagstaff unified school district. Cape digital media syllabus, specimen paper and mark scheme ebook this ebook contains the official cape digital media syllabus, specimen paper and mark scheme effective for examinations from mayjune 2014. Course policies and syllabus mar2101 social media marketing 502z. The digital media area of study encompasses all the domains of learning, namely, cognitive, affective and psychomotor. New york university steinhardt media, culture, communication course location. Cute pdf live quartz appmakr firebug zinepal iphoto mobilenation apatana studio. Digital media i syllabus rev090117 flagstaff unified school. Cambridge international as and a level digital media.
Itdd 1 demonstrate employability skills required by business and industry. Social media consulting group project in this project, you will work in teams of 34 students to provide social media consulting to an organization business or nonprofit. A survey of technological advancements in the field of digital media and their impact. Games and culture comparative media studieswriting.
Selected articles provided by the instructor in pdf format. Section 002 distance learning onl nrg william rainey. Find the instruction manual and read it make sure that the camera is in good. This is a webbased textbook focusing on the theoretical underpinnings of social media management and marketing. Theory and practice intraact, feedback, interdepend and cascade with, through, and across one another. Click here for information on gainful employment disclosures. Cxc cape digital media syllabus and specimen paper. Identify various social media platforms and their strategic benefits.
The objective is to explain how digital media has transformed the communication of ideas in society and to make responsible choices in the creation and consumption of digital media based on awareness of global, social, ethical, and legal contexts. Social media marketing plan working in groups introduction to the course and work plan introduction of the digital marketing digital vs. Jobs and careers are always emerging in these fastpaced, everchanging fields. Cxc cape digital media syllabus and specimen paper docshare. The curriculum covers a wide range of areas, so it appeals to a diverse group of students. The digital media and interactive media projects developed and published will showcase the students skills and abilities. Deconstruct the role new digital technologies play in shaping, and being shaped by, culture, new business models, and society. Together the two units provide a comprehensive introduction to the field of digital media. Cell phone with camera, apps and filters andor digital camera with a minimum of 10 mega pixels and media card i.
The language of internet memes in the social media reader pdf on. Pho 111 introduction to digital media course syllabus. Examine contemporary public policy debates shaping the global digital media system in the 21st century. Lev manovich, the language of new media, cambridge.
Digital marketing syllabus deccansoftsoftwareservices. Topics include the sociotechnical aspects of digital gaming, embodiment and space, communities, spectatorship and performance, gender, race, sexuality, esports and sports games, and the politics and economics of production processes, including cocreation and intellectual property. Assignments should be turned in to the electronic dropbox on the course website. The digital media syllabus consists of two units of 150 hours, each comprising three modules of 50. Syllabus digital marketing participation in practical classes practical course work jovica stankovic, phd, assistant professor, ivana markovic, assistant. Imed1445 fall 2012 08272012 12162012 course information.
In fact, the concept of an intraacting ecology, as we will understand it, disallows the idea of individuated things and beings. You can structure a course around a single area of. Jul 10, 2019 pdf cape digital media syllabus popular. It is not required or recommended for a student to purchase a camera.
Research in the interface of digital media, culture. Examine the historical events that led to the rise and expansion of digital media. Upon the successful completion of this course, students should be able to. Master of science in digital social media usc annenberg.
This course is an introduction and advancement of skills learned in digital media i, advancing the following skill sets. Cmst 301 6383 digital media and society 2182 syllabus. The digital media syllabus consists of two units of 150 hours, each comprising three modules of 50 hours each. Professor lori emerson introduction to digital media for humanities.
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